Product Launches

Launch with a bang

Launch your new product with a bang! Our expert event management services help you create a successful product launch event that will inspire and captivate your audience. From concept to execution, we handle everything, allowing you to focus on your brand.

Your theme can be subtle or loud, proud and in your face. From the invites to the event space, the arrival to the activities, the atmosphere, entertainment and even the goody bags – we’ll make sure that your chosen theme is reflected in every facet of your event.

getting it just right

Theming can do wonders to create the right mood and elevate your event from the also-ran to the extraordinary.

Our event creators will work with you to choose the right itinerary, activities, entertainment and all those quirky little touches of themed detail and dress to transform your venue with the perfect theme and transport your guests.

With every product launch, there’s a lot to consider. You want the right venue, the right entertainment and the right hosts. And of course, you want to make sure that you’ve got the right people in attendance. We can help with all of that and everything else in between.

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other events

Whatever shape your event is going to take, we can help you make it a reality.

From Private Parties to Virtual Events, we’ve got you covered.

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OurWork

Need inspiration? Check out the Product Launch Events we’ve put on for other businesses just like you who were looking to engage their team!

Abbot Risk Consulting

Summer Conference

July 2019

Services

Event Planning, Conferences, Team Building, Entertainment

Energy Company

Climate Change Awareness Gameshow

October 2019

Services

Team Building, Entertainment

NHS Medical Conference

Educational Conference

December 2019

Services

Event Planning, Conferences

Star Refrigeration

Virtual 50th Anniversary Event

July 2019

Services

Conferences, Team Building

The Phoenix Group

Lego-Themed ‘Unconference’

May 2023

Services

Event Planning, Conferences, Team Building, Entertainment

University of Edinburgh

Team Away Day

June 2019

Services

Team Building

Browse our work

Client Kudos

Just a note to say thanks for all your help with the Yamaha event last week. It went very well, and the client was very happy. I know she was a bit worried just because of experiences at other venues around the world where things have not gone according to plan. So for us to arrive and see it all set and ready to roll, put her mind at rest.

Spectra

Mike and his team did a fantastic job on the run up to and on event day. With the quick turnaround of plans, there was clear communication before, during and after the event. Thank you to Mike and the Maximillion team!

People’s Postcode Lottery

With restrictions in place that curtailed our previous plans for the company’s 50th anniversary we were delighted to find a great alternative and a team well-equipped to deliver an event for such a significant milestone. The Maximillion team worked closely with us, making suggestions and sharing ideas to help make our virtual away day celebrations a real occasion. The feedback from the events was really positive and it was great to have a chance to get together in such a fun environment when all the teams have been working so hard over the past months.

Risk Refrigeration

Nadia Rae, Group HR Director

I could not be happier with how the event was organised in the months preceding the event and how it was managed on the days. Sarah and her team were both efficient and delightful to work with. I also had positive feedback from my co-host colleagues and a large number of delegates. I am in fact already in dealings with Maximillion again, in preparation of a new international meeting. I highly recommend Maximillion and Sarah Esslemont for leading and organising meeting.

NHS Medical Conference

Mr Nicola de Liguori Carino, MD

I received emails from the participants saying how much they enjoyed the event. Our HR manager stated he would use Maximillion again. Many thanks for all your effort.

TAQA Britani Ltd

We thoroughly enjoyed our trip to the Lake District. Jenny & Rhys are extremely easy to work with and made both our Wednesday evening boat cruise and Thursday team building events, evening meal and band fun and enjoyable for all who attended. We would definitely use them again.Thank you Maximillion.

Resolis

Absolutely brilliant from start to finish. This is the second time using Maximillion and on both occasions they have made the event! So much fun and so engaging. The feedback from all who attended was this was a brilliant session. Huge thanks to all involved.

Abertay Housing Association

Our guests were delighted with the day of Highland Games, the team of maximilion was fantastic. I will recommend them 100%.

Horizons – TPG Scotland

The Lego Serious play event was a great hit with all of our Scotframe participants. Such a great way to get everyone involved and really work as a team.

Scotframe

The general comment today in the office is how amazing the event was and how much fun people had.

University of Edinburgh

Product Launch Event FAQs

What is product launching?

Product launching is the process of introducing a new product or service to the market. It’s a crucial step in the product life cycle that aims to generate awareness, build excitement, and drive sales.

The successful launch of any product comes with a range of steps, but one of the big ones is a product launch event. If you’re looking to launch your product with a bang, talk to our experienced event creators today!

What are the three types of product launches?

There are three main types of product launches:

Soft launch: A gradual introduction of a product to a limited audience for testing and feedback before a full-scale launch.
Hard launch: A sudden and widespread introduction of a product to the entire target market.
Stealth launch: A low-key introduction of a product without much fanfare or publicity.

How do you ensure a successful product launch event?

A successful product launch event requires careful planning and execution. Key factors include:

Clear objectives: Define the goals of the launch, such as increasing brand awareness or generating sales.
Target audience: Identify and understand your target market.
Unique selling proposition (USP): Clearly articulate the product’s unique benefits.
Effective marketing: Create a comprehensive marketing campaign to reach your target audience.
Engaging event: Plan a memorable and exciting event that showcases the product.
Need help pulling together a show-stopping product launch event? Get in touch today!

What is the typical timeline for planning a product launch event?

The timeline for planning a product launch event can vary depending on the scale and complexity of the launch. However, a typical timeline might include:

6-12 months: Concept development, market research, and planning.
3-6 months: Venue selection, marketing campaign development, and logistics.
2-4 weeks: Final preparations, invitations, and event execution.

How do you determine the cost of a product launch event?

The cost of a product launch event depends on several factors, including:

Venue: The size, location, and amenities of the venue will affect the cost.
Catering: The type and quality of food and beverages will impact the budget.
Entertainment: Live music, speakers, or other entertainment can add to the cost.
Marketing: The scope and reach of your marketing campaign will influence expenses.
Other costs: Additional costs may include decorations, audiovisual equipment, and staffing.

If you’re looking to understand how much a your launch event might cost, get in touch with our team today. We’ll be more than happy to discuss options to give you an idea of what your budget should be.

Launch with a bang

getting it just right

other events