Launch with a bang

Launch your new product with a bang! Our expert event management services help you create a successful product launch event that will inspire and captivate your audience. From concept to execution, we handle everything, allowing you to focus on your brand.

Your theme can be subtle or loud, proud and in your face. From the invites to the event space, the arrival to the activities, the atmosphere, entertainment and even the goody bags – we’ll make sure that your chosen theme is reflected in every facet of your event.

getting it just right

Theming can do wonders to create the right mood and elevate your event from the also-ran to the extraordinary.

Our event creators will work with you to choose the right itinerary, activities, entertainment and all those quirky little touches of themed detail and dress to transform your venue with the perfect theme and transport your guests.

With every product launch, there’s a lot to consider. You want the right venue, the right entertainment and the right hosts. And of course, you want to make sure that you’ve got the right people in attendance. We can help with all of that and everything else in between.

other events

Whatever shape your event is going to take, we can help you make it a reality.

From Private Parties to Virtual Events, we’ve got you covered.

Client Kudos

I just wanted to say thank you so much to you and your team for organising a truly memorable Christmas party for the JAA clan. We had a fabulous time and the activities and events you suggested really hit the spot in terms of being accessible, entertaining and fun. I would highly recommend you all for any corporate event in Scotland!

JAA

Everyone had a really good time and loved all the different levels and variety that Level-Up brought. Maximillion always provide an excellent event and guide you through the organising process with clarity, confidence and advice.

Davidson Chalmers Stewart

I received emails from the participants saying how much they enjoyed the event. Our HR manager stated he would use Maximillion again. Many thanks for all your effort.

TAQA Britani Ltd

Thank you to Mike, Ross and Sandy from Maximillion for the team building in the afternoon, murder mystery that evening, Belbin Team Roles next morning, a fantastic team building session in the afternoon and, finally, a great barbecue that evening provided by Norton House. Although some of us were a bit slow of the mark the second day, the same positive attitude and enthusiasm from day one prevailed and I think we all got something out of it. It was clear to me that everyone was communicating and working together better by the end of the afternoon.

Abbot Risk Consulting

John Abbot, MD

Maximillion ran the Urban Adventure for our teams with the activity run in Edinburgh city centre and the feedback has been nothing but positive. The activity brought teams together from different offices and different business areas and was a great way for everyone to get to know each other in a fun and informal activity.

Nucleus Financial

Like many other professional service providers, we are often metaphorically ‘spinning plates’ and ‘juggling’ competing priorities, so it was great for our team to try these challenges in real life. We discovered hidden talents and it reinforced that working as a team and providing a supportive learning environment are key to delivering an excellent result. Thank you to Maximillion for your support and encouragement during this fun event, as well as for your professionalism in pulling together a slick activity for 220 people.

University of Edinburgh

Lee Hamill, Director of Finance

We held events running over two days. The Maximillion Gameshow which was fun and engaged all who attended the first evening event. During our away day we had Team Tops Trumps in the morning, again this was inclusive for all who were in attendance. Lastly during the afternoon of our away day we took part in Level-up which I have to say was great fun for all involved.

Resolis

Maximillion was great! They were responsive and accommodating and we would definitely use them again.

Maritz.com

Ross and the team at Maximillion were an absolute pleasure to work with and played a HUGE part in the success of the Phoenix Leadership UnConference 2023! From the very beginning Maximillion embraced the relaxed feel of this year’s conference and helped bring our vision to life! From a bespoke centre stage to Lego figurines, beanbag seating to branded sticky notes – everything was planned and executed to the highest of standards and myself and the wider team could not be happier! Maximillion have delivered many events for Phoenix Group, they are an extended part of the team and we honestly couldn’t deliver the events like we do without them!

Phoenix Group

Just a note to say thanks for all your help with the Yamaha event last week. It went very well, and the client was very happy. I know she was a bit worried just because of experiences at other venues around the world where things have not gone according to plan. So for us to arrive and see it all set and ready to roll, put her mind at rest.

Spectra

Product Launch Event FAQs

What is product launching?

Product launching is the process of introducing a new product or service to the market. It’s a crucial step in the product life cycle that aims to generate awareness, build excitement, and drive sales.

The successful launch of any product comes with a range of steps, but one of the big ones is a product launch event. If you’re looking to launch your product with a bang, talk to our experienced event creators today!

What are the three types of product launches?

There are three main types of product launches:

  • Soft launch: A gradual introduction of a product to a limited audience for testing and feedback before a full-scale launch.
  • Hard launch: A sudden and widespread introduction of a product to the entire target market.
  • Stealth launch: A low-key introduction of a product without much fanfare or publicity.
How do you ensure a successful product launch event?

A successful product launch event requires careful planning and execution. Key factors include:

  • Clear objectives: Define the goals of the launch, such as increasing brand awareness or generating sales.
  • Target audience: Identify and understand your target market.
  • Unique selling proposition (USP): Clearly articulate the product’s unique benefits.
  • Effective marketing: Create a comprehensive marketing campaign to reach your target audience.
  • Engaging event: Plan a memorable and exciting event that showcases the product.
  • Need help pulling together a show-stopping product launch event? Get in touch today!
What is the typical timeline for planning a product launch event?

The timeline for planning a product launch event can vary depending on the scale and complexity of the launch. However, a typical timeline might include:

  • 6-12 months: Concept development, market research, and planning.
  • 3-6 months: Venue selection, marketing campaign development, and logistics.
  • 2-4 weeks: Final preparations, invitations, and event execution.
How do you determine the cost of a product launch event?

The cost of a product launch event depends on several factors, including:

  • Venue: The size, location, and amenities of the venue will affect the cost.
  • Catering: The type and quality of food and beverages will impact the budget.
  • Entertainment: Live music, speakers, or other entertainment can add to the cost.
  • Marketing: The scope and reach of your marketing campaign will influence expenses.
  • Other costs: Additional costs may include decorations, audiovisual equipment, and staffing.

If you’re looking to understand how much a your launch event might cost, get in touch with our team today. We’ll be more than happy to discuss options to give you an idea of what your budget should be.

Inspo lab

We’re only happy when you’re delighted with your event.

We’re always ready to shred the script, mix things up and bounce right out of the box. Tell us a little bit more about your requirements, and our event creators will come up with a host of options and ideas to inspire you.

Ready to create your event or just want to find out more? Either way, we’re waiting to hear from you.

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