Private Events
Awards Ceremonies
Themed Events
Corporate Events
Virtual & Hybrid Events
Festive EventsAbbot Risk Consulting
Summer Conference
July 2019
Services
Event Planning, Conferences, Team Building, Entertainment
Product Launches
Launch with a bang
Launch your new product with a bang! Our expert event management services help you create a successful product launch event that will inspire and captivate your audience. From concept to execution, we handle everything, allowing you to focus on your brand.
Your theme can be subtle or loud, proud and in your face. From the invites to the event space, the arrival to the activities, the atmosphere, entertainment and even the goody bags – we’ll make sure that your chosen theme is reflected in every facet of your event.
getting it just right
Theming can do wonders to create the right mood and elevate your event from the also-ran to the extraordinary.
Our event creators will work with you to choose the right itinerary, activities, entertainment and all those quirky little touches of themed detail and dress to transform your venue with the perfect theme and transport your guests.
With every product launch, there’s a lot to consider. You want the right venue, the right entertainment and the right hosts. And of course, you want to make sure that you’ve got the right people in attendance. We can help with all of that and everything else in between.
other events
Whatever shape your event is going to take, we can help you make it a reality.
From Private Parties to Virtual Events, we’ve got you covered.
OurWork
Need inspiration? Check out the Product Launch Events we’ve put on for other businesses just like you who were looking to engage their team!
Energy Company
Climate Change Awareness Gameshow
October 2019
Services
Team Building, Entertainment
NHS Medical Conference
Educational Conference
December 2019
Services
Event Planning, Conferences
Star Refrigeration
Virtual 50th Anniversary Event
July 2019
Services
Conferences, Team Building
The Phoenix Group
Lego-Themed ‘Unconference’
May 2023
Services
Event Planning, Conferences, Team Building, Entertainment
University of Edinburgh
Team Away Day
June 2019
Services
Team Building
Client Kudos
Product Launch Event FAQs
What is product launching?
Product launching is the process of introducing a new product or service to the market. It’s a crucial step in the product life cycle that aims to generate awareness, build excitement, and drive sales.
The successful launch of any product comes with a range of steps, but one of the big ones is a product launch event. If you’re looking to launch your product with a bang, talk to our experienced event creators today!
What are the three types of product launches?
There are three main types of product launches:
- Soft launch: A gradual introduction of a product to a limited audience for testing and feedback before a full-scale launch.
- Hard launch: A sudden and widespread introduction of a product to the entire target market.
- Stealth launch: A low-key introduction of a product without much fanfare or publicity.
How do you ensure a successful product launch event?
A successful product launch event requires careful planning and execution. Key factors include:
- Clear objectives: Define the goals of the launch, such as increasing brand awareness or generating sales.
- Target audience: Identify and understand your target market.
- Unique selling proposition (USP): Clearly articulate the product’s unique benefits.
- Effective marketing: Create a comprehensive marketing campaign to reach your target audience.
- Engaging event: Plan a memorable and exciting event that showcases the product.
- Need help pulling together a show-stopping product launch event? Get in touch today!
What is the typical timeline for planning a product launch event?
The timeline for planning a product launch event can vary depending on the scale and complexity of the launch. However, a typical timeline might include:
- 6-12 months: Concept development, market research, and planning.
- 3-6 months: Venue selection, marketing campaign development, and logistics.
- 2-4 weeks: Final preparations, invitations, and event execution.
How do you determine the cost of a product launch event?
The cost of a product launch event depends on several factors, including:
- Venue: The size, location, and amenities of the venue will affect the cost.
- Catering: The type and quality of food and beverages will impact the budget.
- Entertainment: Live music, speakers, or other entertainment can add to the cost.
- Marketing: The scope and reach of your marketing campaign will influence expenses.
- Other costs: Additional costs may include decorations, audiovisual equipment, and staffing.
If you’re looking to understand how much a your launch event might cost, get in touch with our team today. We’ll be more than happy to discuss options to give you an idea of what your budget should be.